Growth Hacking

What are the Top 10 Consumer Internet Growth Hacks?

https://www.quora.com/Growth-Hacking/What-are-the-Top-10-Consumer-Internet-Growth-Hacks-that-have-been-A-B-tested

#2 Hotmail Tagline

In Hotmail whenever a user would email another user, the email would have a message saying something similar to “This email sent with Hotmail, Join Hotmail now” and “Get your free email at Hotmail.”

#3 Airbnb’s craigslist integration

By reverse engineering the craigslist posting process and automating it to the point where it became dead simple to cross-post your airbnb listing to craigslist, AirBnb was able to hack early growth to 10′s of millions of users.

http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

Note

这个没有懂什么意思 TODO

#6 Twitter’s suggested followers on-boarding

Once Twitter found that users who followed more than 30 people were most likely to become active. They optimized the user experience to encourage this behavior. Read more here

Note

一个「社交」产品应该做的新用户引导

#8 Pinterest auto-follow

Upon signing up for Pinterest you are automatically following a select group of high quality users. This in turn helps alleviate the cold-start problem, where you have to go looking around the site to find boards and people to follow. Instead they present a sampling of high quality content immediately filling your feed.

Note

自动关注,简单粗暴,一些产品确实是这么做的。问题是,怎样找出值得关注的用户?

#9 Youtube’s liberal interpretation of dmca

YouTube tried many tactics to gain differentiation over it’s competitors. In the end, YouTube’s growth hack was the only metric that mattered, conversion of viral buzz into users. https://www.quora.com/How-did-YouTube-gain-its-initial-traction

Note

Youtube 还真是更简单粗暴,来传视频,给你送礼品,送礼品,送礼品。